Top 12 Small Businesses Automation Tool for SME Growth

small business automation tool

Small Business automation involves using software tools to streamline processes instead of completing them manually. By automating certain tasks, you can free up time to focus on other projects without sacrificing the quality of your work.

Business automation isn’t just for large businesses or high-level executives. It can be used by small business owners who need to complete routine tasks, whether they’re startup CEO, entry-level staff or some head of finance.

Small business automation

Small business automation tools can help you save time, reduce costs and work smarter instead of harder. And because these automation tools are built with cutting edge technology, it gives smaller brands an advantage over larger rivals that are stuck with legacy tools.

For example, our invoicing tool can help you send and schedule routine invoices whenever the need arises in your business.

In this article, you will find out some of the best business automation tools in the market. All of which are specifically designed to help you grow your business from small to a behemoth company.

Automation tools for small businesses.

1. Zapier

A very simple small business automation tool for early-stage startups, Zapier saves your business time and money while increasing productivity at the same time.

zapier business automation tool.

 Creating automated actions between essential applications used by businesses across all industries is as simple as it gets when it comes to automation.

Do you want to have attachments in Gmail saved to Google Drive regularly? Alternatively, how about tweeting each and every one of your blog posts to Twitter as soon as you hit the “publish” button on your computer?

Consider saving all-new Google Docs files to OneDrive and then backing them up in Dropbox as a safety net.

With Zapier, you can automate thousands of tasks like these, allowing you to spend your time on more profitable activities rather than on time-consuming manual tasks that take up your valuable time.

2. Biz301 helpdesk

Make customer service an essential part of your business if you want to stay long in business and reap the entire benefit of starting up your business.

biz301 helpdesk & ticketing automation tool.
biz301 helpdesk & ticketing automation tool.

The Biz301 helpdesk is a free tool that makes it easy for small businesses to streamline their help desk. Straight from the dashboard, you’re able to create tickets for each issue that arises between you and your customer so you’re able to resolve them accordingly.

Furthermore, you can mark tickets as resolved, open, pending, investigating and as well make each ticket very low or very urgent.


IFTTT is very similar to Zapier in terms of functionality, and the general concept is the same. You will use this to create basic automation between different apps which will save you from having to jump between different platforms to perform the same menial tasks over and over again.

ifttt small business automation tool
IFTTT business automation tool

When comparing IFTTT and Zapier, the most significant difference is that IFTTT provides a significantly better free version of its service.

The main disadvantage is that you can only have one account which makes it unsuitable for groups of people who want to work together.

Another important distinction is that IFTTT automation is activated immediately as soon as the trigger action occurs. This is in contrast to other automation platforms.

Meanwhile, depending on which version of the software you are using, Zaps are scheduled to run every 15 minutes or every five minutes, respectively.

The most significant advantage of using Zapier is that you can create Multi-Step Zaps with any of the paid subscription plans.

With this feature, you can create multiple automation from a single trigger action something that is not possible with any other version of IFTTT.

5. Active Campaign

It is much more than a marketing automation platform when it comes to Active Campaigns.

active campaign email automation tool
Active Campaign

It is a serious piece of business software that combines advanced email marketing features with an enterprise standard customer relationship management system.

Active Campaign is the only one that can be used by businesses of all sizes.

However, the basic packages are generally reasonably priced but the features are severely limited and the prices skyrocket once the user has outgrown his or her current version.

6. Hootsuite

Hootsuite social media automation tool
Hootsuite social media automation tool

I have personally used Hootsuite myself. It’s a very easy tool for post scheduling & analytics. When it comes to running & managing campaigns across multiple platforms, social media is a major pain point for small businesses.

With a platform like Hootsuite, it’s very simple to automate as much of your social media marketing as you need because consistency is key to making an impact on the internet.

7. Grammarly

Grammarly is a lifesaver when constructing English grammar on the internet. Proofread as much as you want, Grammarly still has a way of spotting errors in your writing.

grammerly grammer correction tool

You would be surprised at how much content your business needs to produce as you run your business day to day.

All of those emails, blog posts and social media antics require a source, and the last thing you want is for your marketing efforts to be hampered by poor spelling apologies.

On the flip side, Grammarly won’t make your writing error-free but it will save you from basic spelling and grammar mistakes that cause people to question the competence of your company

8.   WordStream

While Google is making automation more accessible. There is still a level of complexity that will deter a large number of small businesses from adopting it completely. 

Wordstream paid ads automation tool.

 This is a fantastic tool for getting to grips with pay per click advertising and the idea of delving into the Google Ads settings will seem a lot more approachable after you have been using word stream for a little while.

Setting up Ads is now more complicated than before. With WordStream, you can learn a lot from their well-curated blogs and their per pay click university all for free.

With a small budget, it’s far easier to set up your Ads campaign than you think.

9. Biz301 invoice

The best feeling for every business owner is the feeling of receiving prompt payment from a happy customer.

If collecting payment from your customers hasn’t always been such a smooth experience for you, Biz301 invoice promises to solve this challenge for free.

To get started, you will need a browser or a mobile phone. Visit their website, register your business and in less than 5min you can start sending invoices to your numerous paying customers for free.

Moving forward, you’ve to understand that different businesses require different types of invoices. An invoice from a shipping company will be different from that of a secondary school. 

Apart from SMEs, this tool works for freelancers also. Find out how to get started sending invoices as a freelancer here.  

Know what’s more, this invoicing tool comes with business analytics that shows you clearly the health of your business.

10. Shopify

Are you the owner of an eCommerce website? If so, you should take a look at Shopify’s capabilities. It aids in the management and scaling of an eCommerce website as well as the creation of a new one without the need for knowledge of a single line of code.

Shopify provides a plethora of small business integrations such as drop shipping that allow you to further automate your business.

Shopify Flow enables you to automate manual eCommerce tasks by connecting your favourite apps to work together. The problem is that Shopify Flow is part of the Shopify Plus program which is much more expensive and geared toward enterprise businesses than the cheaper standard program. You can also automate your eCommerce workflow with a standard Shopify account.

11. Biz301 Finance & expenses

Biz301 finance and expense app keeps all your financial bookkeeping in one place and allows you to connect with your favourite business applications like sage, PayPal, Quickbooks, Paystack and your other cloud drives.

With BIZ301 expenses, you are easily able to manage your day to day expenses. Having multiple businesses isn’t a problem because these tools enable you to record expenses and budget for multiple offices in different locations.

Furthermore, the Biz301 finance app helps small businesses collate every financial transaction in one place. Credit, debit and operating income. Not having a bank account isn’t a problem. Biz301 finance provides each business with a business bank account upon registration.

12. Calendly

 Calendly is yet another simple automation tool that any business can use. In most cases, it eliminates the need for back and forth email exchanges to schedule meetings, phone calls, and other scheduled appointments.

In Calendly, you can simply enter your availability preferences for the next meeting and include a link to the calendar in your email invitation. The recipient then selects the time that is most convenient for them, and the event is automatically added to your calendar when the selection is complete.

Benefits of small business automation?

Cut down on human error.

Manual processes and data entry exposes every company to errors in critical processes such as invoicing bookkeeping inventory management and contract creation.

These unavoidable errors are inconvenient and time-consuming at the very least and disastrous and costly at the very worst. This is where automation comes in to save the day and spare you the headache of having to do everything manually.

Manual processes such as copying and pasting or re-keying data from a spreadsheet to a system are eliminated when you automate your business operations.

Human error is minimized as a cornerstone of automation, saving your small business time, energy, and resources.

 Automate routine tasks.

 Your assessment indicates how many of your employees’ daily responsibilities fall into the category of repetitive or recurring responsibilities.

According to a McKinsey analysis, approximately 60% of occupations could be automated by up to 30%. Often, opportunities for automation can be found in activities that are considered necessary but repetitive or recurring.

One of the most appealing aspects of automation is its ability to relieve you of the burden of these responsibilities. It will allow your employees to devote less time to tasks such as invoicing, managing finance, helpdesk, distributing time off request forms, transferring files, scheduling meetings, and posting on social media while focusing on new sales and improving the service levels of your organization.

• Make your data-driven marketing more professional.

Any successful business recognizes that knowing your customers is essential to success. However, without data, your marketing efforts will only go so far.

When faced with previously unimaginable challenges as a result of COVID-19, according to SMB Group, 30 per cent of small businesses are turning to digital marketing to keep their operations running.

In this day and age, data is more important than ever and automation can handle all of the heavy liftings. The collection, organization, and analysis of data such as customer behaviours, demographics, and preferences is made easier with the help of this tool, which can then be converted into insights and used to drive marketing campaigns and sales strategies.

If you are looking to take your marketing efforts to the next level, marketing automation can provide you with the knowledge you require to make key decisions.

• Increasing and streamlining collaboration is a priority.

Have you ever worked on a project that had a lot of moving parts and players to keep track of? If so, you know how difficult it can be. The automation of these complex projects makes them much more manageable.

Make use of tools to ensure that information is delivered to the appropriate people at the appropriate time and to keep track of the responsibilities of each team member.

You are kept up to date by automation. To keep track of project status, keep track of what each team member is working on or has completed, and ensure that everyone has the most up to date information deadlines must be set and monitored. It is a win-win situation in every way.


Automating your small or large business will save you millions of naira each month. The earlier you get started, the more money you will save.  

Today is the right time to get started automating your business.